Right just a quick post.
Google have been trailing the related search tags that include,
I also know that these trails started last year near the end of October start of November.
As you can see with the image below the first example that I have seen is floor tiles.
First thing I thought was a question, maybe the biggest and simplest answered question.
What is a Brand in Googles eyes?
So, what makes a Brand a Brand?! Is it,
A manual process – I very much doubt that.
A Search Volume – I think this will play a big part in helping google identify a brand.
A Social Aspect – Again yes I think this will have a big effect. The more people talk about a brand the more influence it has.
A presence of offline marketing – I don’t believe so.
These answers sums up how google identifies a brand.
The other relevant tags such as stores and types are very simplistic pieces of codes that identify a store or what colours a product comes in.
Overall I think that this feature is a really good feature and its continued development will be a good thing for the user experience.